Challenges in retail and e-commerce
As everything in retail revolves around consumer, from product development to providing a service to after sales support, there are a number of challenges that most retailers face today.
Be Relevant To Customer
The customers buying online has become digitally mature and understand the difference between what’s meaningful to them and what’s just an advertising trick. The challenge for retailers is how to give exactly what’s relevant to the user and avoid the irrelevant to ensure consumer loyalty for the product and services.
Amazon
E-commerce giant, Amazon, has become a threat for every retailer planning to start an online store. In an online survey conducted in North America, they discovered that between 2009 and 2011, the number of customers beginning their research for an online purchase on Google dropped from 24% to 13% whereas Amazon saw staggering growth from 17% to 30%. To think of ways to constantly compete and work under a premise that Amazon eventually will, is challenging.
Ominchannel Dilemma
Another concern is Omni-commerce experience wherein e-Tailers are looking to maximize the inventory they have and to ensure that it is accessible via all selling channels and customer engagement points. Many of them are leveraging technology that needs to be updated and replaced with novel and advanced tools to keep up with customer’s changing demands.
Targeting Millennials
Gen ‘Y’ is the demographic generation of consumers that are digitally native and are fast becoming the most influential group of consumers. The challenge is to delight the informed and technology-driven millennials who are looking for highest quality standards and utmost level of convenience.
How Horizon Web Edges delivers business value?
With mobile-first approach, we deliver complete mobility solution that meets the needs of business, industry and end-users. Besides, our web development services in retail industry are exceptionally appealing and customer-focused. Mobile apps can help increase sales in stores and engage more shoppers online.
Some of the key solutions we provide are:
#1. Web & Mobile Booking Systems
#2. Cloud Mobility Solutions
#3. Integration with existing enterprise services & data
#4. Enterprise Mobility
#5. Cross-platform accommodation/support
#6. m-Commerce, B2B & B2C
#7. Application Maintenance Services
#8. Product Stock Management & Tracking
#9. Any custom application development
Services That We Offer
Automatic Inventory Control, Readymade Store Fronts, POS and Supply Relationship Management, Coupons and Offers, Magento Enterprise Development, Payment Gateway Integration, Mobile Content Management, CRM, ERP & PIM Integration.
- Consulting Services
- UI/UX Design
- Web Application Development
- Mobile Application Development
- Enterprise Software Development
- Product Strategy for Startups
- Quality Assurance
- Staff Augmentation & Dedicated Developers
- Maintenance & Support
Complete web & mobility solutions
for B2B & B2C retail
Trust takes time to build, but done right, your business will have a greater opportunity to build a strong customer base in the region. With our unparalleled mobile application development and competence in E-commerce, we cater to every customer requirements by personalizing each buying experience and providing better quality of customer services – both online and on mobile.
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